With 15 years of experience in 7-star elite service on superyachts, private jets, spas, and estates, I am a qualified coach and trainer, a development partner who follows the International Coach Federation Code of Ethics. I deliver customised educational services such as: counselling, training, workshops, coaching to support quality improvements. I specialise in crew training, interior training, silver service, international protocol in service and crew coaching, all based on skills learning. I address my ACADEMY to the luxury hospitality that includes superyachts, private assets and high end hotels. I highly enjoy supporting new built yachts as well as estates with trainings and expertise. With a caring nature and attention to details, I work with passion for progression and set standards beyond expectations. Quality to me is a commitment to continuous learning. My mission is to facilitate the gentle communication and make it as effective as possible in the busy environments.


HOW TO START YACHTING this remote 1-hour long tutorial is the first step for those who want to start yachting. It is an interactive individual guide to success in the yachting industry with motivation.

INTRODUCTION TO YACHTING this remote 3-days (12h) workshop introduces the yachting industry seven star service standards, updates and organises the previous knowledge and skills to success on the job interview and at the workplace. You may book extra the CV building.

SILVER SERVICE this stationary 3-day course takes place in the royal city of Cracow, Poland. It covers the 7 star Silver Service theory and practice, its assorted styles and alterations when serving luxurious food, fine beverages and goods.

ONBOARD INTERIOR TRAINING this bespoke 5-day training comprehensively prepares the interior team to the season. It includes the theory and practice of Silver Service and luxurious hotel services onboard the yacht with the contemporary approach.

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Coaching that I offer is based on International Coach Federation definition as below:

Coaching" is partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential (…). Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.”

I propose coaching to the individuals or to the organisations for more optimal functioning as an optional modern method of improving the quality. Whereas training indeed delivers the expertise, coaching is unlocking the potentials and inspires to look from different angles at aspects of a chosen topic. Pragmatically, the coaching session is a sequence of incorporated coaching questions and cognitive exercises that support achievement of certain goals. The presence of a professional coach is appreciated when traditional methods need to be supported.

I am professionally trained to be the coaching provider and base my methods on ICF approved programme of study.

I practice individual sessions through Skype so you can contact me from any place in the world.



Aneta Janik

Personal assistant

I found Joanna to be an absolutely powerful force in my life when she was coaching and training me. She inspired me, got me to see things from different angles and kept me on the path to success. She was also highly supportive and a pleasure to get coached by. I highly recommend Joanna as a coach and trainer.


Stewardess, Deckhand on superyachts

Joanna’s ACADEMY changed my life. Impossible became the reality. I got a huge support to go ahead with my dreams of working on a yacht. It took me only a couple of weeks to get the first job with the confidence I got after Joanna’s training. During the course I built a strong and professional profile that helped me to achieve the goal. I learned the essence of high end stewardess duties. I have never seen such a talent to teach and energise people as Joanna has. She will ensure you are professional and elegant before the course ends. You become as passionate as she is. Everything I learned from her was constructive. I strongly recommend Joanna Sempruch ACADEMY to those who want the quality instructions!


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Headquarters and mailing address:

  • Joanna Sempruch ACADEMY, 43 Czerwone Maki Street, apt. 8, 30-392 Krakow (Poland)
  • +48 604 078 824